Coffee
No haggl.ai
33.3%$20.19 AOV
haggl.ai
50.0%$19.58 AOV
- Recommendation lift
- +50.0%
- AOV change
- -3.0%
Performance marketing for agentic commerce
Your customers now shop with personal agents. Make your product their next purchase.
Your sales agent talks with each shopper’s agent and makes offers that win the sale.
The shift is underway
The next shopping interface is a personal agent.
Your customers don’t need to know haggl.ai exists. When their personal agent lands on your site, it discovers your sales agent and starts a conversation about a better offer. No extra setup for the shopper.
It’s happening all at once.
Search. Comparison. Negotiation. Checkout. Personal agents bring the buying journey into one conversation.
The next customer to compare your product may send an agent. Be ready with an offer.
Get your store readyWorks with the agents your customers already use.
ChatGPT- Claude
- Perplexity
- Grok
- WhatsApp agents
- Custom agents · MCP
Instinct
Muse · Meta
A product page shows a price. Your sales agent can make a case.
When a shopper delegates the decision, your store needs more than a static offer.
Understand the shopper
Let the shopper’s agent explain needs, preferences and relevant customer context. Ask what matters before deciding what to offer.
Make an offer worth choosing
Give your sales agent room to personalize an offer within your budget and max discount, based on the customer you want to win.
Look beyond the first sale
A discount is an acquisition investment. Our learning pilot will test which signals and offers lead to purchases and lasting customer relationships.
From a shopping request to a relevant offer
After setup on Shopify Plus or Wix, your sales agent joins the conversation. You set the budget and the max discount.
01
The shopper’s agent shares what matters
A shopper asks their personal agent to find a product. On a supported discovery path, that agent reaches your store and starts a conversation with your sales agent.
02
Your sales agent asks, then offers
Your sales agent asks the shopper’s agent what matters, then makes a personalized offer within your budget and max discount.
03
The shopper chooses. Your store fulfills.
After the shopper approves the offer, haggl.ai issues a single-use discount and a link to use it in your store. The shopper completes checkout; your store fulfills the order.
Your acquisition budget, applied to the individual
A relevant offer beats a blanket discount.
Brief your sales agent on the customers you want, what your products offer and what a sale is worth to you. You cap every concession.
Install
Bring your sales agent to your store.
Shopify Plus
Create your free workspace. haggl.ai then sets up your store’s app, and we test a discount at checkout together before launch.
Wix Stores
Get the haggl.ai app for Wix on the Wix App Market. It creates your workspace and connects your storefront and catalog. Each deal is a single-use Wix coupon with a checkout link.
For brands that avoid standalone discounts
Upsell to AI agents.
Give shoppers’ agents a reason to recommend a bigger basket. Offer a saving only when the shopper buys more of a product, or a useful combination.
No haggl.ai versus bundles
Agentic recommendation rate
How often the agent recommends the store
- No haggl.ai
- 25.9%
- With bundles
- 31.5%
+5.6 percentage pointsObserved in the synthetic evaluation
Recommended value per shopper
Across all shoppers, including those who choose another store
- No haggl.ai
- $25.19
- With bundles
- $30.85
+22.5%Observed in the synthetic evaluation
Buy more of the same
Two for $180
Two $100 products, normally $200. The shopper saves $20 by buying two.
Buy a useful combination
Both for $120
A $100 product plus a $40 product. The shopper saves $20 by buying both.
The original $100 option remains available. You choose the products, the qualifying basket and the saving.
Read the guide to upselling to AI agents →
About the study and bundle pilot
haggl.ai synthetic bundle evaluation, 21 September 2026: the same 234 eligible shoppers across 15 equally weighted categories. These are recommendations, not purchases or revenue. Recommended value per shopper includes zero when another store is chosen; it is not average order value among buyers.
These exploratory results do not yet establish improvement. The 95% interval for the recommendation-rate difference is −0.2 to +11.4 percentage points; for relative value change, −5.5% to +60.2%. Only 19 shoppers selected the exact bundle; other store recommendations selected ordinary baskets. The changed evaluation format also lowered the accepted-policy control, so these results should not be compared directly with earlier haggl.ai benchmarks.
The examples illustrate offer mechanics, not measured results for those specific offers. Prices exclude tax and shipping. Conditional bundles require a scoped pilot with checkout enforcement and partial-return handling verified before activation.
Build the next step with us
Turn conversations into better acquisition decisions.
We’re building a system that learns which questions, customer signals and offers lead to purchases and repeat business. Start with your business knowledge and the data you have. Test the assumptions against real outcomes.
A focused first pilot
Currently for repeat-purchase brands on Shopify Plus or Wix. Choose one category, a persona and a budget that fits your economics.
Setup with haggl.ai
On Shopify Plus, create your workspace, then haggl.ai prepares your store’s Shopify app and you authorize it. On Wix, install the haggl.ai app for Wix. Together we test discovery, a negotiated discount and checkout before launch.
Learn from what happens
Review conversations, paid purchases and refunds. Follow repeat business where data is available, then test whether a different question or offer improves the result.
Customer-value prediction and learning across similar merchants are in development.
The next learning loop
Ask. Offer. Observe. Improve.
We’re developing customer-value estimates that improve as conversations connect to purchases, refunds and repeat business.
The ambition: give a new merchant a stronger starting point from what similar businesses have learned.
Target the customer relationship
Define the personas that matter to your business. Give your sales agent useful context for deciding where a personalized offer makes sense.
Keep your economics in your hands
Set the budget your sales agent can spend, including the haggl.ai fee, and the max discount for one shopper. Choose limits that account for product costs and the customer value you expect.
See the conversation behind the deal
Review what the shopper’s agent asked, what your sales agent offered and whether the offer was accepted. Use those conversations to guide the next test.
“Personal agents will change how people buy. Merchants need an agent that knows which customers to win and what to offer them.”
Built for the next buying decision
Synthetic agent benchmark
haggl.ai vs. No haggl.ai
A matched comparison of retail and hospitality shopping tasks with and without haggl.ai.
+160.7%Recommendation lift24.9% → 65.0%
+6.5%Median AOV liftMedian of 15 category changes
Each arm shows the share of agents recommending the retailer, with conditional AOV below: the average basket value only among agents choosing that retailer.
| Category | No haggl.ai | haggl.ai | Recommendation lift | AOV change |
|---|---|---|---|---|
| Coffee | 33.3%$20.19 AOV | 50.0%$19.58 AOV | +50.0% | -3.0% |
| Health & Beauty | 20.8%$17.20 AOV | 58.3%$20.38 AOV | +180.0% | +18.5% |
| Fashion* | 30.4%$62.00 AOV | 56.5%$66.03 AOV | +85.7% | +6.5% |
| Furniture | 20.8%$233.90 AOV | 66.7%$283.05 AOV | +220.0% | +21.0% |
| Hospitality* | 21.7%$240.15 AOV | 43.5%$256.90 AOV | +100.0% | +7.0% |
| Travel Bags | 29.2%$120.11 AOV | 70.8%$117.67 AOV | +142.9% | -2.0% |
| Electronics* | 17.4%$130.81 AOV | 43.5%$166.92 AOV | +150.0% | +27.6% |
| Home & Kitchen | 33.3%$76.19 AOV | 50.0%$83.27 AOV | +50.0% | +9.3% |
| Sports & Fitness | 29.2%$105.68 AOV | 62.5%$106.73 AOV | +114.3% | +1.0% |
| Outdoor & Camping | 20.8%$114.95 AOV | 87.5%$73.25 AOV | +320.0% | -36.3% |
| Pet Care | 4.2%$38.00 AOV | 91.7%$41.87 AOV | +2100.0% | +10.2% |
| Baby & Kids | 25.0%$44.71 AOV | 75.0%$39.19 AOV | +200.0% | -12.3% |
| Toys & Hobbies | 20.8%$55.60 AOV | 66.7%$47.99 AOV | +220.0% | -13.7% |
| Jewelry & Watches | 37.5%$56.39 AOV | 79.2%$49.97 AOV | +111.1% | -11.4% |
| Garden & DIY | 29.2%$30.86 AOV | 70.8%$41.45 AOV | +142.9% | +34.3% |
Health & Beauty
No haggl.ai
20.8%$17.20 AOV
haggl.ai
58.3%$20.38 AOV
- Recommendation lift
- +180.0%
- AOV change
- +18.5%
Fashion*
No haggl.ai
30.4%$62.00 AOV
haggl.ai
56.5%$66.03 AOV
- Recommendation lift
- +85.7%
- AOV change
- +6.5%
Furniture
No haggl.ai
20.8%$233.90 AOV
haggl.ai
66.7%$283.05 AOV
- Recommendation lift
- +220.0%
- AOV change
- +21.0%
Hospitality*
No haggl.ai
21.7%$240.15 AOV
haggl.ai
43.5%$256.90 AOV
- Recommendation lift
- +100.0%
- AOV change
- +7.0%
Travel Bags
No haggl.ai
29.2%$120.11 AOV
haggl.ai
70.8%$117.67 AOV
- Recommendation lift
- +142.9%
- AOV change
- -2.0%
Electronics*
No haggl.ai
17.4%$130.81 AOV
haggl.ai
43.5%$166.92 AOV
- Recommendation lift
- +150.0%
- AOV change
- +27.6%
Home & Kitchen
No haggl.ai
33.3%$76.19 AOV
haggl.ai
50.0%$83.27 AOV
- Recommendation lift
- +50.0%
- AOV change
- +9.3%
Sports & Fitness
No haggl.ai
29.2%$105.68 AOV
haggl.ai
62.5%$106.73 AOV
- Recommendation lift
- +114.3%
- AOV change
- +1.0%
Outdoor & Camping
No haggl.ai
20.8%$114.95 AOV
haggl.ai
87.5%$73.25 AOV
- Recommendation lift
- +320.0%
- AOV change
- -36.3%
Pet Care
No haggl.ai
4.2%$38.00 AOV
haggl.ai
91.7%$41.87 AOV
- Recommendation lift
- +2100.0%
- AOV change
- +10.2%
Baby & Kids
No haggl.ai
25.0%$44.71 AOV
haggl.ai
75.0%$39.19 AOV
- Recommendation lift
- +200.0%
- AOV change
- -12.3%
Toys & Hobbies
No haggl.ai
20.8%$55.60 AOV
haggl.ai
66.7%$47.99 AOV
- Recommendation lift
- +220.0%
- AOV change
- -13.7%
Jewelry & Watches
No haggl.ai
37.5%$56.39 AOV
haggl.ai
79.2%$49.97 AOV
- Recommendation lift
- +111.1%
- AOV change
- -11.4%
Garden & DIY
No haggl.ai
29.2%$30.86 AOV
haggl.ai
70.8%$41.45 AOV
- Recommendation lift
- +142.9%
- AOV change
- +34.3%
Your controlYour offers. Your customer relationships.
Set the terms of the conversation
Merchant-approved offers
You set the budget and the max discount, and connect the fulfillment path. A conversation never gives haggl.ai unrestricted pricing authority.
Consumer data, shared with consent
Customers control what their agents share. Merchants do not get access to a consumer’s inbox. Evidence requirements depend on the configured offer and supported flow.
Start with what you know
PilotFor the learning pilot, we scope the data and starting assumptions together. We are exploring conversation-led estimates without requiring Gmail data; availability is confirmed during pilot setup.
Pay for performance
Turn negotiations into purchases.
Pay only when shoppers buy.
On Pay as you go, haggl.ai earns a fee only after a negotiated offer leads to a verified paid purchase: 10% of the discount actually used, or 1% of the sale when the offer has no discount (a bundle, a plan or a gift). A $20 concession becomes $18 in shopper savings and a $2 haggl.ai fee.
Start with 50 free negotiations each month. Pay as you go supports 500 total negotiations per month, with no base fee or fee per attempt. You choose when to enable billing.
Get started freeSee the pricing details and calculator →
Fees waived on Free. No automatic upgrades. Refunds adjust the fee.
E-commerce works with Shopify Plus stores, with haggl.ai-assisted setup, and with Wix stores through the haggl.ai app for Wix.
For agencies
Build your agency’s agentic commerce offering.
Your clients’ customers are getting personal agents. Help your clients win their business. Partner with haggl.ai to launch sales agents, shape personalized offers and measure the results.
Create a new service line
Package setup, offer strategy and ongoing management into a service your clients can grow with.
Lead the client relationship
You bring the strategy and manage the client. haggl.ai brings the negotiation technology and hands-on support.
Start with one client
Launch a focused pilot together. Shape the offers, review the results and build a service you can repeat.
One agency. One Shopify Plus or Wix client. Set up with haggl.ai.
Bring a client to the pilotFor consumer-agent builders
Bring shopping intent. Explore better offers.
Building an agent that helps people shop? Let’s connect a real shopper journey with a merchant pilot and test discovery, negotiation and checkout together.
Get your store into the conversation.
On Shopify Plus, create your free workspace, then work with haggl.ai to connect and test your store before launch. On Wix, install the haggl.ai app for Wix.
Frequently asked questions
haggl.ai is a performance marketing platform for agentic commerce. It gives your store a sales agent that talks with shoppers’ agents and makes personalized offers within the budget you cap. We are developing a learning system that connects these conversations to purchases and repeat business.
Yes. The haggl.ai app for Wix is on the Wix App Market: select Install on Wix to add it to your site. Installing it creates your haggl.ai workspace, switches on the storefront script and imports your catalog once your site is published. Set your budget, goal and max discount in your Wix dashboard. Each deal is a single-use Wix coupon with a checkout link.
No. Wix stores use the haggl.ai app for Wix. On Shopify, the haggl.ai app on the Shopify App Store works on every Shopify plan. Until that listing is live, new Shopify merchants join through haggl.ai-assisted setup, available for Shopify Plus stores. haggl.ai prepares a merchant-specific Shopify app, then you authorize it and we test discount delivery and checkout together before launch. A Plus subscription alone does not activate the integration. Storefronts outside Shopify and Wix are not supported in the current rollout.
We are looking for repeat-purchase brands on Shopify Plus or Wix with room to personalize offers and a team that can review customer economics and outcomes. Start with one product category, a bounded offer policy and an agreed source of shopper-agent requests.
On Wix, install the haggl.ai app for Wix from the Wix App Market. Installing it creates your haggl.ai workspace, switches on the storefront script and imports your catalog once your site is published. Then set your budget, goal and max discount in your Wix dashboard. On Shopify, assisted setup requires Shopify Plus. Select Get started free, enter your store URL and save your campaign. Send the setup email with your campaign ID and myshopify.com domain; the email link opens a draft that you must send. Wait for haggl.ai to confirm your store’s app is ready, then return to your campaign, select Connect Shopify and authorize the app. Install the storefront snippet. Request a test offer in your campaign, then complete a test purchase with haggl.ai’s help to confirm the expected discount at checkout. Signup or snippet detection alone does not verify discount delivery.
If you have any problem with haggl.ai, email Raphael, our CEO, directly at r@haggl.ai. Include your store URL and a short description of what happened. You can contact him for help with onboarding, Shopify or Wix setup, discounts, checkout or any other issue.
Historical order or CRM data can help us choose starting assumptions, but the pilot begins with a review of what you have. Klaviyo and other CRM connections are scoped individually; this page does not offer an automatic connector. If you have no useful history, we discuss a conservative starting policy and what the pilot can measure.
Automated customer-value prediction and learning across merchants are in development. Today, merchants define the personas, budget and max discount their sales agent uses. The pilot will test which questions, signals and offers predict purchases and repeat business.
Gmail is not the premise of the proposed learning pilot. We are exploring estimates from conversations and available customer context. Current evidence requirements depend on the merchant configuration and supported flow; some offers use consumer-authorized email evidence. We agree those requirements during setup. Merchants do not get inbox access.
Compatibility depends on the agent’s browsing and tool capabilities, the storefront and the integration path. We test that path during setup.
An agent appears once haggl.ai is installed on the merchant’s own store: the haggl.ai Shopify app on that store, the haggl.ai app for Wix on that site, or the storefront snippet, which we detect automatically. Nobody can list an agent for a store they don’t control. Listing is on by default, and you can turn it off in your agent settings.
Your sales agent helps you respond to requests from shoppers’ agents. A pilot needs an agreed source of those requests. Consumer-agent partnerships are a separate development effort; installing haggl.ai does not guarantee traffic, a recommendation or a purchase.
With your Shopify Plus integration connected and tested, haggl.ai issues a unique, single-use discount and a link that applies it to the shopper’s existing Shopify cart. On Wix, haggl.ai creates a single-use coupon and a checkout link that carries it; for a product with several variants, the link opens the product page and the shopper enters the code. The shopper completes your normal checkout and your store fulfills the paid order. Accepting an offer does not place an order or populate the cart.
haggl.ai uses pay-for-performance pricing. Start with 50 free negotiations per calendar month, with haggl.ai fees waived. Choose Pay as you go for 500 total negotiations per month: haggl.ai earns 10% of the discount actually used, or 1% of the sale when the offer has no discount (a bundle, a plan or a gift), on verified paid purchases only. The 10% sits inside your approved discount budget. No monthly base fee, no fee per attempt, and no automatic upgrade. Current pricing for new signups since September 14, 2026: Free and Pay as you go replace the former Starter, Growth and Pro monthly subscription tiers. Existing legacy agreements remain in effect until explicitly changed. Updated October 6, 2026: Pay as you go also covers offers without a discount (a bundle, a plan or a gift), at 1% of the sale. Pay as you go agreements accepted before then keep their terms until the merchant accepts the update on the plan page.
No. haggl.ai fees apply only when a negotiated offer leads to a verified paid purchase. An accepted deal or unused discount code is not a sale. On Pay as you go, haggl.ai receives 10% of the discount actually used, inside your approved budget, or 1% of the sale when the offer has no discount (a bundle, a plan or a gift). Free sessions have that fee waived; negotiations still count toward the monthly allowance.
You set the budget, which includes the haggl.ai fee, and the max discount, and review the connected checkout’s discount behavior. Start with costs and customer-value assumptions that fit your business. The pilot separates conversations, accepted offers, paid purchases and refunds, and follows repeat business where linked data is available.
Yes. Start with one agency and one Shopify Plus or Wix client. The agency leads strategy and the client relationship, the merchant approves offers and data access, and haggl.ai supports setup and testing. Discuss the scope and service responsibilities with us before launch.