Our conviction
Your customers are getting agents. Your business needs one too.
We believe personal agents will become the default way people shop. Haggl is building performance marketing for agentic commerce.
The buying decision is becoming a conversation between agents.
A customer can ask an agent to find the right product, compare the terms and bring back an offer. Merchants need a way to understand that customer and respond. Their own agent can represent the business in that conversation.
An offer should reflect the customer and the business.
Haggl gives merchants an AI negotiator that talks with shoppers’ agents, considers relevant customer context and makes offers within approved limits. The merchant decides which concessions are available. The customer’s agent can compare the offer and help its user decide.
The first purchase is the beginning of the evidence.
We are developing a learning pilot to understand which questions, customer signals and offers lead to purchases and repeat business. Future customer value is an estimate. Actual purchases, refunds and retention will tell us whether an acquisition decision earned its place in the merchant’s budget.
Our ambition is to make each new merchant’s starting point better.
Patterns learned at similar businesses may help a new merchant ask better questions and choose better offers. That is a hypothesis we will test with merchants outside the training data. The advantage must come from demonstrated results.
Build this channel while it takes shape.
We are inviting merchants and agencies to build focused pilots with us: a clear customer need, approved offer limits and outcomes we can follow. Consumer-agent partners can help us test the shopping experience from the other side of the conversation.
CEO and Founder, Haggl