Performance marketing for agentic commerce · Financial services

Your customers are getting agents. Be ready for the conversation.

Meet customers’ agents with relevant offers within your approved limits.

Financial-services pilot · Scope and availability agreed together

Compete for the customer behind the agent

Start with one product and a clear offer policy. Learn from the conversations before expanding.

Understand the request

Let the customer’s agent explain the needs and preferences relevant to your offer.

Keep control of terms

Agree which offers the pilot can present and which decisions remain with your team.

Follow the outcome

Plan how to distinguish an offer, an application and an activated customer relationship.

Build a focused pilot with us

Financial-services workflows are proposed and require a scoped implementation with your team.

01

Choose the offer

Select a product, define eligibility and approve the terms the pilot may present.

02

Test the conversation

Agree the supported agent path and information needed to evaluate the request. Review data access and handoffs before testing.

03

Review actual outcomes

Use your existing application and approval process. Review completed outcomes before deciding what to expand.

Illustrative pilot · Provider-approved offer

Customer’s agent

My user is comparing current accounts. What switching offers can they consider?

Provider’s agent

Let’s check the requirements for the offer you’re interested in, then direct you to the provider’s application.

Proposed conversation. Eligibility checks, application and approval remain with the provider.

Personal agents are changing how people buy. Merchants need an agent for that conversation.

The Agentic Commerce Shift

Synthetic agent benchmark

Haggl vs. No Haggl

A matched comparison of retail and hospitality shopping tasks with and without Haggl.

+160.7%Recommendation lift24.9%65.0%
+6.5%Median AOV liftMedian of 15 category changes

Each arm shows the share of agents recommending the retailer, with conditional AOV below: the average basket value only among agents choosing that retailer.

Synthetic agent benchmark by retail and hospitality category
CategoryNo HagglHagglRecommendation liftAOV change
Coffee
33.3%$20.19 AOV
50.0%$19.58 AOV
+50.0%-3.0%
Health & Beauty
20.8%$17.20 AOV
58.3%$20.38 AOV
+180.0%+18.5%
Fashion*
30.4%$62.00 AOV
56.5%$66.03 AOV
+85.7%+6.5%
Furniture
20.8%$233.90 AOV
66.7%$283.05 AOV
+220.0%+21.0%
Hospitality*
21.7%$240.15 AOV
43.5%$256.90 AOV
+100.0%+7.0%
Travel Bags
29.2%$120.11 AOV
70.8%$117.67 AOV
+142.9%-2.0%
Electronics*
17.4%$130.81 AOV
43.5%$166.92 AOV
+150.0%+27.6%
Home & Kitchen
33.3%$76.19 AOV
50.0%$83.27 AOV
+50.0%+9.3%
Sports & Fitness
29.2%$105.68 AOV
62.5%$106.73 AOV
+114.3%+1.0%
Outdoor & Camping
20.8%$114.95 AOV
87.5%$73.25 AOV
+320.0%-36.3%
Pet Care
4.2%$38.00 AOV
91.7%$41.87 AOV
+2100.0%+10.2%
Baby & Kids
25.0%$44.71 AOV
75.0%$39.19 AOV
+200.0%-12.3%
Toys & Hobbies
20.8%$55.60 AOV
66.7%$47.99 AOV
+220.0%-13.7%
Jewelry & Watches
37.5%$56.39 AOV
79.2%$49.97 AOV
+111.1%-11.4%
Garden & DIY
29.2%$30.86 AOV
70.8%$41.45 AOV
+142.9%+34.3%

Coffee

No Haggl
33.3%$20.19 AOV
Haggl
50.0%$19.58 AOV
Recommendation lift
+50.0%
AOV change
-3.0%

Health & Beauty

No Haggl
20.8%$17.20 AOV
Haggl
58.3%$20.38 AOV
Recommendation lift
+180.0%
AOV change
+18.5%

Fashion*

No Haggl
30.4%$62.00 AOV
Haggl
56.5%$66.03 AOV
Recommendation lift
+85.7%
AOV change
+6.5%

Furniture

No Haggl
20.8%$233.90 AOV
Haggl
66.7%$283.05 AOV
Recommendation lift
+220.0%
AOV change
+21.0%

Hospitality*

No Haggl
21.7%$240.15 AOV
Haggl
43.5%$256.90 AOV
Recommendation lift
+100.0%
AOV change
+7.0%

Travel Bags

No Haggl
29.2%$120.11 AOV
Haggl
70.8%$117.67 AOV
Recommendation lift
+142.9%
AOV change
-2.0%

Electronics*

No Haggl
17.4%$130.81 AOV
Haggl
43.5%$166.92 AOV
Recommendation lift
+150.0%
AOV change
+27.6%

Home & Kitchen

No Haggl
33.3%$76.19 AOV
Haggl
50.0%$83.27 AOV
Recommendation lift
+50.0%
AOV change
+9.3%

Sports & Fitness

No Haggl
29.2%$105.68 AOV
Haggl
62.5%$106.73 AOV
Recommendation lift
+114.3%
AOV change
+1.0%

Outdoor & Camping

No Haggl
20.8%$114.95 AOV
Haggl
87.5%$73.25 AOV
Recommendation lift
+320.0%
AOV change
-36.3%

Pet Care

No Haggl
4.2%$38.00 AOV
Haggl
91.7%$41.87 AOV
Recommendation lift
+2100.0%
AOV change
+10.2%

Baby & Kids

No Haggl
25.0%$44.71 AOV
Haggl
75.0%$39.19 AOV
Recommendation lift
+200.0%
AOV change
-12.3%

Toys & Hobbies

No Haggl
20.8%$55.60 AOV
Haggl
66.7%$47.99 AOV
Recommendation lift
+220.0%
AOV change
-13.7%

Jewelry & Watches

No Haggl
37.5%$56.39 AOV
Haggl
79.2%$49.97 AOV
Recommendation lift
+111.1%
AOV change
-11.4%

Garden & DIY

No Haggl
29.2%$30.86 AOV
Haggl
70.8%$41.45 AOV
Recommendation lift
+142.9%
AOV change
+34.3%
Pilot designAgreed with your team

Your offer policy comes first

Approved limits

Define the offer boundaries and escalation points for the proposed pilot.

Your approval process

Account opening and product approval remain in your existing process. The pilot is not an underwriting system.

Purposeful data access

Agree what information is needed, how it is shared and how it is retained before the pilot starts.

A bounded first step

Start with one use case, a supported agent path and an agreed observation period.

Pay for performance

Turn negotiations into purchases.
Pay only when shoppers buy.

On Pay as you go, Haggl earns a fee only after a negotiated offer leads to a verified paid purchase: 10% of the total concession actually used. A $20 concession becomes $18 in shopper savings and a $2 Haggl fee.

Start with 50 free negotiations each month. Pay as you go supports 500 total negotiations per month, with no base fee or fee per attempt. You choose when to enable billing.

Get started freeSee the pricing details and calculator →

Fees waived on Free. No automatic upgrades. Refunds adjust the fee.

Help shape agentic commerce for financial services.

Discuss a focused pilot and the implementation it would require.

Frequently Asked Questions

We are inviting financial institutions to scope a pilot. Financial-product workflows, integrations and eligibility rules must be agreed and tested with your team before use.

The proposed pilot lets a customer’s agent discuss a need and receive an offer within provider-approved limits. Applications, identity checks and product approvals continue through your existing process.

The proposed pilot does not establish a customer’s lifetime value or replace underwriting. Our learning direction is to compare offer strategies with actual customer outcomes over time; future value remains an estimate.

We will review the chosen product, available data, supported agent path and application handoff with you. No core-banking, open-banking or CRM connector is included unless it is explicitly agreed in the pilot scope.

Your team approves the offer policy, eligibility rules and escalation points before the pilot begins. The implementation must be checked against those boundaries.

Haggl uses pay-for-performance pricing. Start with 50 free negotiations per calendar month, with Haggl fees waived. Choose Pay as you go for 500 total negotiations per month: Haggl charges 10% of the total concession actually used on verified paid purchases, included inside your approved budget. No monthly base fee, no fee per attempt, and no automatic upgrade. Current pricing for new signups, updated September 14, 2026: Free and Pay as you go replace the former Starter, Growth and Pro monthly subscription tiers. Existing legacy agreements remain in effect until explicitly changed. A financial-services pilot requires separately agreed scope and commercial terms.

We will agree a source of test requests and separate implementation validation from commercial results. A pilot does not guarantee customer traffic, account openings or acquisition lift.