haggl.ai Blog
Why Haggl Shares the Discount
A merchant should be able to answer one question before a negotiation starts: how much am I willing to give up to win this purchase? That answer should include the shopper’s saving and the cost of the negotiation service.
Haggl’s pricing puts both inside one total concession. On Pay as you go, Haggl earns 10% of the concession actually used on a verified paid purchase. The shopper receives the other 90%. There is no monthly base fee or charge for an unsuccessful attempt.
Start with the merchant’s total budget
Suppose an eligible product costs $100 and a merchant authorizes up to $20 in total concession. If the negotiated deal uses the full $20, the shopper saves $18 and pays $82 before any taxes or shipping. Haggl earns $2. After Haggl’s fee, the merchant retains $80 before other costs.
The $2 is 10% of $20. It is not 10% of the $100 product price and not 10% of the shopper’s $18 saving. Haggl bills the merchant separately; it does not automatically split the shopper’s checkout payment.
A ceiling is permission, not a target. If an acceptable deal uses a $10 concession instead, the shopper saves $9, Haggl earns $1, and the merchant retains $90 before other costs. The negotiator should work toward an acceptable deal within the approved limit.
Smaller deals should carry smaller fees
A flat charge for every negotiation can overwhelm a small purchase. Our percentage follows the concession instead. At a 20% total concession rate, a $20 product produces a $4 concession and a $0.40 Haggl fee. A $200 product produces a $40 concession and a $4 fee.
The same formula works without an industry price list or a bidding auction. The merchant controls how much concession a product and customer relationship can support. Currency rounding still matters: shopper amounts use the currency’s smallest unit, while fractional Haggl fees accumulate before billing. The calculator displays rounded amounts; the final combined bill can therefore differ from the sum of individually rounded examples.
A purchase matters more than an attempt
A conversation can end without a sale. An accepted offer can remain unused. Neither event earns Haggl a fee. We charge only when the negotiated offer leads to a verified paid purchase, using the eligible merchandise and the concession actually applied.
If eligible items are refunded, the corresponding fee is reversed. Partial refunds reduce it proportionally; adjustments after billing are reconciled through your billing provider or support. Taxes, shipping and unrelated discounts are outside the Haggl concession calculation.
Aligned incentives need an honest boundary
Sharing the concession connects our revenue to a shopper receiving a saving and a merchant receiving a paid order. It also makes the total cost visible before the merchant authorizes an offer.
That is useful alignment, but it is not perfect. A larger concession also means a larger Haggl fee, while a merchant may prefer a smaller concession that still wins the purchase. Clear ceilings, visible calculations and review of actual outcomes matter. Haggl does not promise that every paid order is incremental or profitable. Merchants still need to account for product costs, processing, shipping and taxes.
Try it free, then choose when to enable billing
Free includes 50 negotiations per calendar month with Haggl fees waived. The shopper’s agreed saving stays the same: on the $100 example above, the shopper still saves $18, Haggl charges $0, and the merchant retains $82 before other costs.
Pay as you go supports 500 total negotiations per month, including any sessions already used that month. There is no base fee, no fee per attempt and no automatic upgrade. New sessions pause at the allowance. A session includes the offers and counteroffers within that negotiation; it counts toward capacity whether or not a purchase follows.
One model, wherever you collect payments
Direct merchants receive monthly Stripe invoices. Eligible Shopify Plus stores can start free after Haggl-assisted setup; paid Shopify billing is pending release. These are ways to collect the same fee, not different pricing services. The buyer continues to pay the merchant at checkout.
The decision stays simple: set your total concession limit, see how it is shared, and pay Haggl only when a paid purchase qualifies. Try the calculator and see the plans, or visit billing support for a specific charge.