Coffee
No Haggl
33.3%$20.19 AOV
Haggl
50.0%$19.58 AOV
- Recommendation lift
- +50.0%
- AOV change
- -3.0%
Performance marketing for agentic commerce
Your customers now shop with personal agents. Make your product their next purchase.
Shopify Plus only. Your merchant agent talks with shopping agents and makes offers that win the sale.
The shift is underway
The next shopping interface is a personal agent.
Your customers don’t need to know Haggl exists. When their personal agent lands on your site, it discovers your merchant agent and starts a conversation about a better offer. No extra setup for the shopper.
It’s happening all at once.
Search. Comparison. Negotiation. Checkout. Personal agents bring the buying journey into one conversation.
The next customer to compare your product may send an agent. Be ready with an offer.
Get your store readyWorks with the agents your customers already use.
ChatGPT- Claude
- Perplexity
- Grok
- WhatsApp agents
- Custom agents · MCP
Instinct
Muse · Meta
A product page shows a price. Your agent can make a case.
When a shopper delegates the decision, your store needs more than a static offer.
Understand the shopper
Let the shopper’s agent explain needs, preferences and relevant customer context. Ask what matters before deciding what to offer.
Make an offer worth choosing
Give your merchant agent room to personalize an offer within the limits you approve, based on the customer you want to win.
Look beyond the first sale
A discount is an acquisition investment. Our learning pilot will test which signals and offers lead to purchases and lasting customer relationships.
From a shopping request to a relevant offer
After Haggl-assisted setup on Shopify Plus, your merchant agent joins the conversation. You decide the commercial boundaries.
01
The shopper’s agent shares what matters
A shopper asks their personal agent to find a product. On a supported discovery path, that agent reaches your store and starts a conversation with Haggl.
02
Your agent understands and makes an offer
Your merchant agent asks useful questions and considers the available customer context. It makes a personalized offer within your approved concession budget.
03
The shopper chooses. Your store fulfills.
After the shopper approves the offer, Haggl issues a single-use discount and a link to apply it to their Shopify cart. The shopper completes checkout; your store fulfills the order.
Your acquisition budget, applied to the individual
A relevant offer beats a blanket discount.
Brief your agent on the customers you want, what your products offer and how much you are willing to invest in a sale. Keep control over every concession.
Build the next step with us
Turn conversations into better acquisition decisions.
We’re building a system that learns which questions, customer signals and offers lead to purchases and repeat business. Start with your business knowledge and the data you have. Test the assumptions against real outcomes.
A focused first pilot
Currently for repeat-purchase brands on Shopify Plus. Choose one category, a customer profile and a budget that fits your economics.
Assisted setup
Create your workspace, then Haggl prepares your store’s Shopify app. You authorize the app; together we test discovery, a negotiated discount and checkout before launch.
Learn from what happens
Review conversations, paid purchases and refunds. Follow repeat business where data is available, then test whether a different question or offer improves the result.
Customer-value prediction and learning across similar merchants are in development.
The next learning loop
Ask. Offer. Observe. Improve.
We’re developing customer-value estimates that improve as conversations connect to purchases, refunds and repeat business.
The ambition: give a new merchant a stronger starting point from what similar businesses have learned.
Target the customer relationship
Define the customer profiles that matter to your business. Give your agent useful context for deciding where a personalized offer makes sense.
Keep your economics in your hands
Set the total concession your agent can offer, including Haggl’s fee. Choose limits that account for product costs and the customer value you expect.
See the conversation behind the deal
Review what the shopper’s agent asked, what your merchant agent offered and whether the offer was accepted. Use those conversations to guide the next test.
“Personal agents will change how people buy. Merchants need an agent that knows which customers to win and what to offer them.”
Built for the next buying decision
Synthetic agent benchmark
Haggl vs. No Haggl
A matched comparison of retail and hospitality shopping tasks with and without Haggl.
+160.7%Recommendation lift24.9% → 65.0%
+6.5%Median AOV liftMedian of 15 category changes
Each arm shows the share of agents recommending the retailer, with conditional AOV below: the average basket value only among agents choosing that retailer.
| Category | No Haggl | Haggl | Recommendation lift | AOV change |
|---|---|---|---|---|
| Coffee | 33.3%$20.19 AOV | 50.0%$19.58 AOV | +50.0% | -3.0% |
| Health & Beauty | 20.8%$17.20 AOV | 58.3%$20.38 AOV | +180.0% | +18.5% |
| Fashion* | 30.4%$62.00 AOV | 56.5%$66.03 AOV | +85.7% | +6.5% |
| Furniture | 20.8%$233.90 AOV | 66.7%$283.05 AOV | +220.0% | +21.0% |
| Hospitality* | 21.7%$240.15 AOV | 43.5%$256.90 AOV | +100.0% | +7.0% |
| Travel Bags | 29.2%$120.11 AOV | 70.8%$117.67 AOV | +142.9% | -2.0% |
| Electronics* | 17.4%$130.81 AOV | 43.5%$166.92 AOV | +150.0% | +27.6% |
| Home & Kitchen | 33.3%$76.19 AOV | 50.0%$83.27 AOV | +50.0% | +9.3% |
| Sports & Fitness | 29.2%$105.68 AOV | 62.5%$106.73 AOV | +114.3% | +1.0% |
| Outdoor & Camping | 20.8%$114.95 AOV | 87.5%$73.25 AOV | +320.0% | -36.3% |
| Pet Care | 4.2%$38.00 AOV | 91.7%$41.87 AOV | +2100.0% | +10.2% |
| Baby & Kids | 25.0%$44.71 AOV | 75.0%$39.19 AOV | +200.0% | -12.3% |
| Toys & Hobbies | 20.8%$55.60 AOV | 66.7%$47.99 AOV | +220.0% | -13.7% |
| Jewelry & Watches | 37.5%$56.39 AOV | 79.2%$49.97 AOV | +111.1% | -11.4% |
| Garden & DIY | 29.2%$30.86 AOV | 70.8%$41.45 AOV | +142.9% | +34.3% |
Health & Beauty
No Haggl
20.8%$17.20 AOV
Haggl
58.3%$20.38 AOV
- Recommendation lift
- +180.0%
- AOV change
- +18.5%
Fashion*
No Haggl
30.4%$62.00 AOV
Haggl
56.5%$66.03 AOV
- Recommendation lift
- +85.7%
- AOV change
- +6.5%
Furniture
No Haggl
20.8%$233.90 AOV
Haggl
66.7%$283.05 AOV
- Recommendation lift
- +220.0%
- AOV change
- +21.0%
Hospitality*
No Haggl
21.7%$240.15 AOV
Haggl
43.5%$256.90 AOV
- Recommendation lift
- +100.0%
- AOV change
- +7.0%
Travel Bags
No Haggl
29.2%$120.11 AOV
Haggl
70.8%$117.67 AOV
- Recommendation lift
- +142.9%
- AOV change
- -2.0%
Electronics*
No Haggl
17.4%$130.81 AOV
Haggl
43.5%$166.92 AOV
- Recommendation lift
- +150.0%
- AOV change
- +27.6%
Home & Kitchen
No Haggl
33.3%$76.19 AOV
Haggl
50.0%$83.27 AOV
- Recommendation lift
- +50.0%
- AOV change
- +9.3%
Sports & Fitness
No Haggl
29.2%$105.68 AOV
Haggl
62.5%$106.73 AOV
- Recommendation lift
- +114.3%
- AOV change
- +1.0%
Outdoor & Camping
No Haggl
20.8%$114.95 AOV
Haggl
87.5%$73.25 AOV
- Recommendation lift
- +320.0%
- AOV change
- -36.3%
Pet Care
No Haggl
4.2%$38.00 AOV
Haggl
91.7%$41.87 AOV
- Recommendation lift
- +2100.0%
- AOV change
- +10.2%
Baby & Kids
No Haggl
25.0%$44.71 AOV
Haggl
75.0%$39.19 AOV
- Recommendation lift
- +200.0%
- AOV change
- -12.3%
Toys & Hobbies
No Haggl
20.8%$55.60 AOV
Haggl
66.7%$47.99 AOV
- Recommendation lift
- +220.0%
- AOV change
- -13.7%
Jewelry & Watches
No Haggl
37.5%$56.39 AOV
Haggl
79.2%$49.97 AOV
- Recommendation lift
- +111.1%
- AOV change
- -11.4%
Garden & DIY
No Haggl
29.2%$30.86 AOV
Haggl
70.8%$41.45 AOV
- Recommendation lift
- +142.9%
- AOV change
- +34.3%
YOUR CONTROLYour offers. Your customer relationships.
Set the terms of the conversation
Merchant-approved offers
You authorize the concession limits and connect the fulfillment path. An agent conversation does not give Haggl unrestricted pricing authority.
Consumer data, shared with consent
Customers control what their agents share. Merchants do not get access to a consumer’s inbox. Evidence requirements depend on the configured offer and supported flow.
Start with what you know
PilotFor the learning pilot, we scope the data and starting assumptions together. We are exploring conversation-led estimates without requiring Gmail data; availability is confirmed during pilot setup.
Pay for performance
Turn negotiations into purchases.
Pay only when shoppers buy.
On Pay as you go, Haggl earns a fee only after a negotiated offer leads to a verified paid purchase: 10% of the total concession actually used. A $20 concession becomes $18 in shopper savings and a $2 Haggl fee.
Start with 50 free negotiations each month. Pay as you go supports 500 total negotiations per month, with no base fee or fee per attempt. You choose when to enable billing.
Get started freeSee the pricing details and calculator →
Fees waived on Free. No automatic upgrades. Refunds adjust the fee.
E-commerce is currently available only for Shopify Plus stores, with Haggl-assisted setup.
For agencies
Build your agency’s agentic commerce offering.
Your clients’ customers are getting personal agents. Help your clients win their business. Partner with Haggl to launch merchant agents, shape personalized offers and measure the results.
Create a new service line
Package setup, offer strategy and ongoing management into a service your clients can grow with.
Lead the client relationship
You bring the strategy and manage the client. Haggl brings the negotiation technology and hands-on support.
Start with one client
Launch a focused pilot together. Shape the offers, review the results and build a service you can repeat.
One agency. One Shopify Plus client. Assisted setup with Haggl.
Bring a client to the pilotFor consumer-agent builders
Bring shopping intent. Explore better offers.
Building an agent that helps people shop? Let’s connect a real shopper journey with a merchant pilot and test discovery, negotiation and checkout together.
Get your store into the conversation.
Currently for Shopify Plus stores. Create your free workspace, then work with Haggl to connect and test your store before launch.
Frequently Asked Questions
Haggl is a performance marketing platform for agentic commerce. It gives your store a merchant agent that talks with shoppers’ personal agents and makes personalized offers within your approved limits. We are developing a learning system that connects these conversations to purchases and repeat business.
Yes. E-commerce is currently available only for Shopify Plus stores, with Haggl-assisted setup. Haggl prepares a merchant-specific Shopify app, then you authorize it and we test discount delivery and checkout together before launch. A Plus subscription alone does not activate the integration. Other Shopify plans and storefronts are not supported in the current rollout.
We are looking for repeat-purchase brands on Shopify Plus with room to personalize offers and a team that can review customer economics and outcomes. Start with one product category, a bounded offer policy and an agreed source of shopper-agent requests.
Shopify Plus is required. Select Get started free, enter your store URL and save your campaign. Send the setup email with your campaign ID and myshopify.com domain; the email link opens a draft that you must send. Wait for Haggl to confirm your store’s app is ready, then return to your campaign, select Connect Shopify and authorize the app. Install the storefront snippet. With Haggl, add an eligible product to your cart, accept a test offer, open its reward link and confirm the expected discount at checkout. Signup or snippet detection alone does not verify discount delivery.
If you have any problem with Haggl, email Raphael, Haggl’s CEO, directly at r@haggl.ai. Include your store URL and a short description of what happened. You can contact him for help with onboarding, Shopify setup, discounts, checkout or any other issue.
Historical order or CRM data can help us choose starting assumptions, but the pilot begins with a review of what you have. Klaviyo and other CRM connections are scoped individually; this page does not offer an automatic connector. If you have no useful history, we discuss a conservative starting policy and what the pilot can measure.
Automated customer-value prediction and learning across merchants are in development. Today, merchants define the customer profiles and offer limits their agent uses. The pilot will test which questions, signals and offers predict purchases and repeat business.
Gmail is not the premise of the proposed learning pilot. We are exploring estimates from conversations and available customer context. Current evidence requirements depend on the merchant configuration and supported flow; some offers use consumer-authorized email evidence. We agree those requirements during setup. Merchants do not get inbox access.
Compatibility depends on the agent’s browsing and tool capabilities, the storefront and the integration path. We test that path during setup.
The merchant agent helps you respond to shopper-agent requests. A pilot needs an agreed source of those requests. Consumer-agent partnerships are a separate development effort; installing Haggl does not guarantee traffic, a recommendation or a purchase.
With your Shopify Plus integration connected and tested, Haggl issues a unique, single-use discount and a link that applies it to the shopper’s existing Shopify cart. The shopper completes your normal checkout and your store fulfills the paid order. Accepting an offer does not place an order or populate the cart.
Haggl uses pay-for-performance pricing. Start with 50 free negotiations per calendar month, with Haggl fees waived. Choose Pay as you go for 500 total negotiations per month: Haggl charges 10% of the total concession actually used on verified paid purchases, included inside your approved budget. No monthly base fee, no fee per attempt, and no automatic upgrade. Current pricing for new signups, updated September 14, 2026: Free and Pay as you go replace the former Starter, Growth and Pro monthly subscription tiers. Existing legacy agreements remain in effect until explicitly changed.
No. Haggl fees apply only when a negotiated offer leads to a verified paid purchase. An accepted deal or unused discount code is not a sale. On Pay as you go, Haggl receives 10% of the total concession used, inside your approved budget. Free sessions have that fee waived; negotiations still count toward the monthly allowance.
You approve the total concession limits, including Haggl’s fee, and review the connected checkout’s discount behavior. Start with costs and customer-value assumptions that fit your business. The pilot separates conversations, accepted offers, paid purchases and refunds, and follows repeat business where linked data is available.
Yes. Start with one agency and one Shopify Plus client. The agency leads strategy and the client relationship, the merchant approves offers and data access, and Haggl supports setup and testing. Discuss the scope and service responsibilities with us before launch.