# haggl.ai > Performance marketing for agentic commerce. A merchant's sales agent talks with each shopper's agent and makes a personalized offer, inside the budget the merchant caps and the max discount it sets. Pricing is pay-for-performance. E-commerce works with Shopify Plus stores, with haggl.ai-assisted setup before launch, and with Wix stores through the haggl.ai app for Wix. How it works: a shopper's personal agent, for example in ChatGPT, Claude or Gemini, reaches a store that runs haggl.ai. The store's sales agent asks what matters to that customer, then makes an offer made for them: a discount, a bundle, a plan or a gift. The merchant sets the budget and the max discount, and sees what the shopper's agent asked, what the sales agent offered and whether the shopper accepted. ## Who it's for - [E-commerce](https://www.haggl.ai/ecom): Shopify Plus and Wix stores. How the sales agent wins the sale, setup and FAQ. - [SaaS](https://www.haggl.ai/saas): SaaS on Stripe. The sales agent learns what each team needs and offers the right plan, within your budget. - [Utilities](https://www.haggl.ai/utilities): Energy, telco and insurance suppliers. The pilot is scoped with us. - [Finance](https://www.haggl.ai/finance): Banks, cards and lending. Financial-services workflows are proposed and require a scoped implementation with your team. - [Developers](https://www.haggl.ai/coding-agents): Install haggl.ai with Claude Code, Cursor or Codex. ## Setup and support On Wix: email contact@haggl.ai for the install link of the haggl.ai app for Wix. Installing it creates the merchant's haggl.ai workspace; the budget, goal and max discount are set in the Wix dashboard. On Shopify Plus: create your campaign, send the setup email with your campaign ID and myshopify.com domain, and wait for haggl.ai to confirm your app is ready. Return to your campaign, select Connect Shopify, authorize the app and install the storefront snippet. Request a test offer in your campaign, then complete a test purchase with haggl.ai's help to confirm the expected discount at checkout. If you have any problem with haggl.ai, email contact@haggl.ai. Include your store URL and a short description of what happened. - [E-commerce setup and FAQ](https://www.haggl.ai/ecom#faq): Current eligibility, setup steps and direct CEO support. Pricing updated: 2026-10-06 haggl.ai uses pay-for-performance pricing. Start with 50 free negotiations per calendar month, with haggl.ai fees waived. Choose Pay as you go for 500 total negotiations per month: haggl.ai earns 10% of the discount actually used, or 1% of the sale when the offer has no discount (a bundle, a plan or a gift), on verified paid purchases only. The 10% sits inside your approved discount budget. No monthly base fee, no fee per attempt, and no automatic upgrade. Current pricing for new signups since September 14, 2026: Free and Pay as you go replace the former Starter, Growth and Pro monthly subscription tiers. Existing legacy agreements remain in effect until explicitly changed. Updated October 6, 2026: Pay as you go also covers offers without a discount (a bundle, a plan or a gift), at 1% of the sale. Pay as you go agreements accepted before then keep their terms until the merchant accepts the update on the plan page. Direct merchants receive monthly Stripe invoices. Eligible Shopify Plus stores can start free after haggl.ai-assisted setup; paid Shopify billing is pending release. Wix stores use the Free plan at launch. ## Install on a website For SaaS, utilities, finance and other websites, installing haggl.ai is one snippet in the page head, which a coding agent can add. A coding agent without a vendor ID runs `npx -y @haggl/cli@latest init https://your-site.com`: the site owner approves a sign-in in the browser, and haggl.ai drafts the business's agent from its public site, live on the Free plan. `npx @haggl/cli` is a one-off command, not a dependency of the site, and the unscoped npm package "haggl" is unrelated to haggl.ai. - [Install haggl.ai on a website](https://www.haggl.ai/install.md): For coding agents: the CLI, the snippet, where it goes and how to verify it. ## Pricing and documentation - [Current pricing](https://www.haggl.ai/pricing): Plans, calculator and FAQ. - [Pricing in Markdown](https://www.haggl.ai/pricing.md): The same current terms and FAQ in plain text. - [Support](https://www.haggl.ai/support): Help with the Shopify app, customer data requests and invoices. - [Negotiation protocol](https://www.haggl.ai/protocol): Agent discovery and negotiation integration. Shopper's agents can also connect over MCP at https://www.haggl.ai/api/mcp (manifest: https://www.haggl.ai/.well-known/mcp.json). ## Learn - [What is agentic commerce?](https://www.haggl.ai/blog/what-is-agentic-commerce): A merchant's guide to how personal agents shop and buy. - [How to sell to AI agents](https://www.haggl.ai/blog/how-to-sell-to-agents): A playbook for growth teams, from discovery to measurement. - [How to prepare your site for AI shopping agents](https://www.haggl.ai/blog/prepare-your-site-for-ai-agents): What agents read on a store, and what to fix first. - [ACP vs UCP vs MCP vs AP2](https://www.haggl.ai/blog/acp-vs-ucp-vs-haggl): The agentic commerce protocols compared (October 2026), and where a personalized offer fits. - [How to measure AI agent traffic](https://www.haggl.ai/blog/measuring-ai-agent-traffic): Finding the agent visits analytics tools miss. - [Agentic commerce glossary](https://www.haggl.ai/glossary): Plain definitions: shopper's agent, sales agent, budget, max discount, ACP, UCP, AP2, MCP, WebMCP and more. - [Agent shopping benchmark](https://www.haggl.ai/benchmarks/agent-shopping): Our own testing across 15 categories, with the method and its limits. - [Manifesto](https://www.haggl.ai/manifesto): Why we believe the buying decision is becoming a conversation between agents. - [Blog](https://www.haggl.ai/blog): Every guide and essay.